Brand resources
Toki brand assets and guidelines
A concise home for official Toki logos, visual identity assets, historical marks, and practical guidance for using the brand clearly and consistently.
Official logo
Use the current Toki mark first
These are the recommended assets for product pages, app listings, partner announcements, press coverage, and public-facing materials.
Logo archive
A record of our visual evolution
Three visible stages of the Toki identity, from the earliest Dola-era illustration to the current official mark.
Current Toki identity
The current mark moves from character-led expression toward a simpler, more flexible system for product, press, and partner use.
Dola app icon
A cleaner product mark that made the assistant easier to recognize across app surfaces and social previews.
Original Dola illustration
Simple, handmade, and full of early personality. This was Toki before the brand system caught up with the product.
Usage guidance
Keep Toki recognizable
The basics are simple: use official files, preserve the logo shape, give it room to breathe, and avoid applying extra effects.
Do
- Use the official SVG or high-resolution PNG assets from this page.
- Leave clear space around the logo so it is not crowded by text, icons, or edges.
- Choose the logo version that has enough contrast against the background.
- Use the current logo for all new public-facing material.
Don't
- Do not stretch, rotate, redraw, or crop the logo.
- Do not change the logo colors outside the approved variants.
- Do not add shadows, outlines, gradients, textures, or animation effects.
- Do not use archived logos as the current official Toki identity.
Need approval or a special format?
For brand partnerships, press requests, licensing questions, or custom asset formats, contact the Toki team before publishing.